Tips on How to Purchase Binoculars for Bird Watching

Binocular is a device that can be used for several reasons, and one of them is bird watching. If you are interested in this hobby, you will definitely understand the importance of this device in bird watching. Without a binocular you will not be able to enjoy this experience as the birds you see will not be clear since they are placed very far away from you.

So, now do you want to buy a pair specific for bird watching? In order to purchase a particular pair one needs to consider several aspects. There are several sub categories of birding and you need to consider all these categories before choosing a pair. Birding in wide open areas around a lake or a coast, or areas at long distances will be different when compared to birding around or in thick forests.

So if you want a set which covers all these areas, you should be sure about it. After you have determined the type which covers your needs, make a list of all features that you require from your pair of binoculars. After making this list rate each feature and look for a set that is available with most of these features, within your price range.

Bigger is always better

The main objective of a binocular is to assist in zooming or optical magnification. Most individuals think that bigger devices allow one to view better, however, this does not hold true in all cases. There are several disadvantages of binoculars with high power. With a higher magnifying power the lenses might offer a narrower field of view, less bright image with less apparent depth of focus. The bigger size also makes it difficult for one to hold it steadily in place, which results in even the smallest movements disturbing the image.

Ideal for all needs

If you want to use a single pair to view birds in various terrains, the best choice is one offering magnification of 8x.

Wide field of view

When one spots a bird in a tree they quickly raise these devices, thus when one has a correct aim and a lens with a wide field, the bird is clearly visible. In case of smaller birds that move faster one requires a pair with lower magnification so that the field of view is wide.

Better image stability

In a handheld optical device more power does not always mean an advantage. An image magnified 1x will be shakier since hand movements are equally magnified. It has been observed by numerous individuals that they can see clearly with an 8x rather than a pair of 10x.

With glasses

When wearing glasses eyes are positioned away from the eyepiece, for this the image formed by a binocular needs to form closer to eyes. A pair with 8x offers more relief to eyes when compared to 10x.

About the author: This article is penned by Lora Davis for Procular UK who are the leading online store for all kinds of Binoculars UK and bird watching binoculars. The store offers free UK wide deliverly on all orders.

Best Spa Holidays in the World

A spa holiday is the best way to break from your daily routine and rejuvenate yourself from within. They work as excellent detox holidays and help you achieve the health and fitness goals you have been aiming at for months. These holidays generally mean you get yourself a packaged deal at some spa resort at some luxurious destination. Tropical destinations are considered favourite among frequenters. So, what sort of option can you expect when you are looking for the best spa holiday?

These spa resorts offer various packaged deals on everything starting from a yoga holiday to a beach spa holiday. Yoga holidays are essentially designed for yoga enthusiasts. These holidays incorporate all the benefits of yoga in a traditional spa retreat. The benefits include detoxification and weight loss among other things. You will get to enjoy yoga in the most serene and relaxing environment. The package will also include healthy meals especially designed to help you make the most out of the routine.

There are so many other options that you can avail while looking for a spa holiday. Weight loss spa holidays are a big hit. They are designed in a manner to include weight loss programs along with various therapies and exercise routines. There are no crash diets or extreme detox routines. The programs are designed to make sure that you enjoy all the exercise routines and spa therapies which in combination will help you achieve the desired result.

As mentioned earlier, tropical destinations are always considered as the best spa retreats. Malaysia and Thailand are two of the most popular choices when it comes to spa holidays. Other destinations include India, Indonesia, Mauritius, Cyprus, Italy and St Luca. You can avail great deals on some of the best spa resorts at these luxurious locations. You can leave all your worries behind and set off with your partner or family. If you wish to take such a vacation alone there are also deals structured to facilitate single people on such holidays.

While you are on the internet looking for the best spa holiday you can book but make sure you take it step by step. The first thing you need to do is decide on a destination. Once you know which part of the world you are travelling to your next job involves choosing the type of spa holiday you want to go for. The best websites offer you a wide range of choices.

It is also very important that you prepare your body for the spa holiday. Cut down on processed food a week before your holiday. Increase water intake and decrease caffeine consumption. Take a lot of rest and ensure you are getting good sleep in the night. Since the package that you would have availed will have all the details on the activities of the holiday you can read up more on that and prepare yourself mentally. Pack all the essential stuff that you would need and set off on the most epic spa holiday ever.

Travel destinations in US-the apple of your eye!

US is a country that doesn’t need an explanation. It is a dream destination for most of the people. US have a huge tourism industry and beautiful destinations to cater a feast for millions. Distinguished art collections, theme-parks, thundering waterfalls, national parks, nightlife, restaurants, scenic beauty, malls, memorial parks, historic location-you name it and America has it.

Among its hundreds and thousands of bravura locations, here we’ll bring forth you the best travel destinations in US, which are definitely a “must-see” for you if you are thinking to visit America in near future.

Let us begin with the Times Square in New York City. Times Square is famous for its Broadway theaters, super signs and cinemas. It is the most ‘full of life’ place of New York. So people who wish to enjoy every moment of life, do not miss on this one because it has everything you wish- food, fun, limo, TV-in a word ‘LIFE’!

The National Mall and Memorial Parks in Washington DC is ‘miss-me-not’ location of America. It encompasses America’s iconic milestones for public and this place is definitely a feast for those interested in watching museums and old places.

Well, if you are a party animal and enjoy nightlife, then do not miss the Las Vegas Strip in Nevada City of America. Right from entertainment to shopping, gambling to drinking-Las Vegas has it all!

Okay, now we bring something exciting for the kids! Watch out kids, here we have next tourist destination of America-the Disneyland Park. Disneyland is most liked by kids, but it is also a great enjoyment place millions of tourists. Mickey Mouse, Donald duck, goofy and Pluto-you’ll find all these classic Disney characters here.

If you had been waiting for this one, then we’ll not make you wait long! Yes, you guessed it right- The Niagara Falls. Situated on the US-Canadian border, the Niagara Falls are a must watch for every person visiting America because the beauty will keep you captivating. The falls attract nearly 12 million visitors every year.

Well, if you visit America, wouldn’t you like to know who is behind most of the cool Hollywood movies? Universal Studios, Hollywood located in LA is headlined as ‘The Entertainment Capital of LA’. The Universal Studios offer thrill to its visitors.

For the art lovers, the Metropolitan Museum is an abode of world’s greatest art collections, costumes, weapons, accessories and musical encyclopedia. The newly revamped European, Egyptian, Greek, Roman and American art collections would be a feast for you!

Hawaii unfolds the renowned tourist spot- Waikiki Beach which allows 4.5 million visitors to relax in the sands of its beach every year. It offers superb views of Diamond Head.

There are other, many more splendid tourist attractions in America. America has much more to offer to its tourists and visiting the place would definitely be a lifetime experience for you!

Grand Canyon National Park Chopper & Plane Trip Offers for Halloween Weekend

Halloween is just around the corner, and it’s the perfect occasion for taking a little vacation. A unique way to celebrate is to take an air tour of the Grand Canyon that departs from Vegas or Arizona. You can fly by airplane or helicopter, and there are several options to add. That makes it easy to find a fun tour that fits with your interests and budget.

The Best Helicopter Air Tours

Flights run all year around, except for Christmas Day, so you don’t need to worry about special schedules over Halloween. If you’re flying from the Vegas area, then flights will leave from The Strip, nearby Boulder City, or Henderson. If you’ll be in Arizona instead, then departing from Tusayan is more convenient since the airport in Tusayan is near the gates at the South Rim of the Grand Canyon National Park.

One reason you may prefer to book a Vegas tour over a Tusayan tour is that the flights that depart from Vegas are allowed to land at the Grand Canyon’s West Rim. Air tours are great, and they offer unrivaled sightseeing, but landing gives you something a little extra that you won’t find anywhere else. You can choose to land at the bottom of the Grand Canyon, the top, or even both. At the bottom you could indulge in a Champagne picnic or even a Colorado River tour, whereas the top of the Canyon has the famous Skywalk. The Skywalk is a world-famous glass bridge that juts out over the canyon, about 4000 feet above the Canyon floor. You will feel as if you’re walking on air when you step out onto the platform. Tickets to the Skywalk attraction can be added to your West Rim air tour package.

The flights that depart from Arizona aren’t allowed to land on the Canyon, but they make up for it in the beautiful scenery you’ll see on a tour. There are two Grand Canyon flights available from Tusayan. One is a 30 minute journey, while the other is closer to an hour. The longer tour is the better option since you get to fly to the North Rim as well as the eastern edge of the park. The longer tour lets you see the scenic views and wilderness areas of the South Rim, North Rim, and eastern park boundary, in fact, it flies over about 75 percent of the entire park.

Choosing Between Deluxe And Basic

You can book a basic or deluxe air tour of the Grand Canyon. The basic tours are great, they just fly on older-style choppers. These helicopters offer safe sightseeing with great visibility, but they’re no longer state of the art.

If you want the best experience possible, then you will have to book a deluxe tour. The tours use EcoStar 130 choppers. They have roomier cabins and you’ll be a lot more comfortable during your tour. They have a massive windscreen for the ultimate in panoramic views, plus, the seats are arranged so there is no bad seat with obstructed views. The deluxe Vegas tours depart conveniently from the Strip and you’ll be picked up and dropped off in a limo. Basic tours depart from just outside of Vegas, and use standard shuttle services.

Touring By Airplane

You could tour by airplane instead, and if you choose a plane tour of the South Rim, your airplane will follow the same route as the tour helicopters. The difference with these tours is that they fly higher than helicopters, so the view you get isn’t as close. Still, the plane tours are fun, and they are ideal if you’re traveling with a group since they hold nineteen passengers. Airplane tours also cost less than both basic and deluxe helicopter tours, so if you’re flying on a budget, you should seriously consider taking an airplane.


So consider your options. Deluxe or basic? Airplane or helicopter? North Rim, or South Rim? With so many fantastic Grand Canyon flights, it can be hard to choose. Start with a departure location close to you and buy the best package you can afford. Booking a tour with a fun perk like a champagne picnic on the canyon floor is something you’ll never forget.

Since Halloween is almost here, you need to book your tour now. You can book your tour online for the biggest selection in tour options and discounts so you can create a tour package for a Halloween you’ll never forget.

10 Best Places to Stay around Bangalore

Bangalore may be the Silicon Valley of India, but regions around it can offer rejuvenating experiences for tired souls. If you feel your team is on the verge of a burnout or lacking in motivation, there are quite a few places around Bangalore you can plan a trip to. Here is a pick of top 10 places to stay around Bangalore, places which can ensure rejuvenating fun for you and your team.


At a height of 35oo feet above sea level, Coorg is one of the best that Karnataka has to offer. You can take in the scenic delights of the place, sit back and relax; or you could indulge in some adventure activities here which work great as team building activities. Trekking trails to Brahmagiri and Pushpagiri, or river rafting in Barapole river are two of the best adventure experiences you can have here.


Bheemeshwari is located a mere 100 km from the city of Bangalore, the change of scenery is quite drastic here. There is lush greenery, peaceful surroundings and nature at its best here. And there is adventure to be indulged in here, from rafting in Kaveri to rappelling and trekking, there is so much to be done and explored.


This one is an egg shaped island in the lap of River Kaveri. Situated about 125 km from Bangalore, the place if famous for Ranganathaswamy Temple as well as exhilarating rafting in Kaveri.


A part of Western Ghats in the district of Chikamaglur, Kudremukh is a place where you can throw your feet up and relax for a weekend. It is well known for a mountain range by the same apart from its verdant greenery and scenic splendors. It sure does reenergize your soul.


If you are prepared to travel a little from the city of Bangalore, Karwar could be a place worth exploring. It is located about 400 km from the city, and is well known for a beach by the same name. With good resorts to stay, the mere idea of soaking in the sun and seeing the waves ripple all day long is so relaxing, isn’t it?


About 75 km away from Karwar is the town of Gokarna, a tourist hotspot. It has several beaches to its credit including Om Beach, Kudle beach and Half Moon Beach. It is a town with historical significance, with plenty of temples to explore as well.


Hop to bordering Kerala and you get the serenading experience of Wayanad. It is a destination of endless expanse of coffee and tea plantations, mist clad mountains, magnificent peaks and lot more scenic pleasures.


The capital of Coorg, this is where time stands still. Also known as ‘Scotland of India’, it is famous for its dense forests, scintillating views and lush greenery which leaves you breathless yet relaxed.

Bandipur national park

For a bit of wildlife adventure, you can head to Bandipur wildlife sanctuary. There are camping grounds available outside the forest reserve, which can be a lot of fun. The thrill of seeing beasts in their natural habitat is an experience in itself. In Bandipur National Park, there are loads of them out to woo and enchant you in a mystical way.


If you prefer the sun and the sand rather than adventure, Malpe could be nice retreat. Malpe beach boasts of clear blue skies, pristine waters and an uncrowded experience which lets you relax and unwind.

10 Threats to an Interior Designer’s Financial Success and What to Do About It

You face more challenges than ever before as an interior designer. You’re probably feeling the impact of external pressures like never before.

What are the ten biggest threats to your interior design salary today?

The recession is obvious to all of us. Many interior designers provide services to the affluent, and yet the affluent are feeling less wealthy these days and they are questioning everything…especially your fees.

Consumers are more savvy today than every before. They are shopping on the Internet for the products that were traditionally available only through you.

Some social networking sites are selling services that are commoditized and limited in scope, but are designed to make our services more affordable to the masses. Even interior designers that understand how the consumer attitudes have changed are offering packages of services.

These same social networking sites are also offering purchasing services to the consumers and this is resulting in designers being bypassed for purchasing and/or design services.

Technology is changing so rapidly that few people can manage the overwhelming amount of data and emails, much less understand which software products to use to manage your businesses efficiently.

Social media is the latest buzz phrase, but what does that mean? Most designers don’t even have websites, much less a blog. What sites should you use? How do you figure out a strategy?

HGTV has created interest in interior design, and many consumers now want to do their own projects. Frankly, they want the thrill of getting the kudos from their friends and family, and they are also interested in saving money.

Consumers can rate you online, and they can talk about you even if you don’t have a website. If you have a challenging relationship with a client, it may be published online. Do you know what they are saying about you?

Consumers are losing patience with time billing, and quite frankly, it makes your services seem like a commodity instead of a service that provides real value at a reasonable price.

Magazines and newspapers are struggling to survive. Many designers were used to getting feature articles and now, the opportunity for the third-party endorsement is diminishing in offline publications.

What should you do? It’s hard enough running a successful business in good times.

You have alternatives, but it will require changing how you think and run your business. Let’s talk about each challenge and what your choices are:

We’ve been able to do business our way for years by charging an hourly fee and a mark-up or discount from retail. Ironically, a few years ago, ASID did a study and approximately 70% of those surveyed wanted a flat fee for design services. What percentage of designers price their services in this way? 5.6% of the designers we surveyed offer flat or Value Based Fees. What’s wrong with this? If the consumer wants their services one way and we make them fit into our mold, we’ve already created friction and potentially difficult times getting paid for our work. It is vital that we start adapting to what the consumer wants.

Many manufacturers and retailers are selling directly to consumers, and with the financial challenges, even the most affluent don’t mind saving money. Can we as designers really mark-up our products any more? Yes and no. The conversation needs to change. If you have a client that really prefers to do their own purchasing, you have to decide if you’re willing to work with them. Also, not all products for every job should be purchased through designers. It makes sense for consumers to buy products for secondary areas like basements and guest rooms from retail stores. Why fight it? If you do, the client will think you’re only interested in the mark-up and not what is right for them. This is an inherent conflict. Why not offer purchasing services for things they don’t know how to do such as draperies and complex customer furniture?

It’s time to start thinking about doing business in a new way. In some ways, we’ve struggled with an inefficient model for too long. If we only sell our time, it is a limited resource. Can you now offer services outside of your market, even globally, through social networking sites or even on your own website? Yes. In fact, should you be thinking of ways you can offer services to many at one time instead of a few clients? Yes. That is a passive income strategy that you should be considering. Some of the top designers have been doing this for years with product licensing. That’s not for small design firms, so don’t expect to do that easily. Besides, that route has many challenges, too.

Also, a few social networking sites are selling trade only products now. Granted they’re selling at retail, but the consumer doesn’t have to buy through you. You can’t force the genie back into the bottle, the cork has been thrown away.

If technology is overwhelming to you, you are not alone. If you’re a seasoned designer, say over the age of 40, you may not love computers, but they are here to stay. The trick is figuring out what you absolutely must use to run your business effectively and efficiently. Clients will not tolerate paying for services from designers who resist the trends. It makes your firm look dated. You can outsource, or even hire young designers who have graduated in the last few years to help you adapt your technology. Many tools are free, so the biggest expense is your time to learn and implement the products. A great benefit is the ability to have a phone or laptop and do business anywhere in the world. It’s actually quite exciting.

Social media is here to stay. In fact, it is hard to anticipate what sites will stay and which will go. Here are the major sites you should include in your marketing strategy: your blog, Facebook fan page, Twitter, YouTube and Flickr. This may be heresy to some, but you don’t need a website any more. The central hub of your online efforts should revolve around your blog. Also, be sure you check out Ava Living and Decorati. It’s important that you understand what is happening in the broader market that is affecting you even if you are in a small town. Another huge trend is mobile technology. You haven’t begun to see what is going to happen with that. Hold on to your cell phone…it’s going to be a wild ride!

HGTV has been good and frustrating at the same time for most of us that are professionals. It’s not reality TV at all, but the consumers really don’t understand that. What is interesting though is that more consumers are spending time watching videos on the Internet than TV, so that’s actually positive. However, the misconceptions about our industry are still there and won’t be going away any time soon.

Sites such as Angie’s List, Yelp and Merchant Circle give consumers the opportunity to rate your services. If you’ve had challenging client relationships in the past, you really do want to work on selecting better clients even in a challenging economy. It isn’t worth the potential damage to your reputation to take on a client that is difficult just so you can pay the bills. Also, you do want to improve your people reading and customer service skills. Consumers won’t settle for average services any more. They want an exceptional and personal experience.

The old methods of charging are rapidly becoming antiquated and will not work in the future. Since so many opportunities are available to purchase services online, many designers who were used to charging for every single minute cannot get away with that any more. Frankly, it’s never been a good way to work. It’s important to learn how to charge for your value, and that perception is different for every client. We can’t cover all of that in this article, but I can guarantee you that you’ll have to consider how you can work more effectively with your clients.

Some magazines are now online, but they are also suffering from low advertising revenue. It is a challenge, and if you are wanting to get coverage, you’ll probably have to provide your own photography. Reporters and editors are stretched thin because of the declining budgets, so the more you can do the work for them, the better the chance you’ll have of getting published.

If you don’t mind change, these are exciting times. If you do mind change, you have some decisions to make. Our industry will never return to the days when we had clients anxious to work with us on our terms because of our reputations. Today, you have to provide a unique service with a unique pricing strategy. More importantly, you have to be found, so that means you have to have an online as well as an offline strategy.

Content Agency: The Key for Business

With the all encompassing importance in the world today, of media and marketing through media, the concept of agencies who deal with the same have become increasingly prevalent. These agencies deal with the core matter that runs a business, through marketing its products and services. And that core matter is content. The main function of such a content agency is to look at the business’ function, and craft clever content that will help market the business and take it closer to the intended audience or client base. It is easier said than done, for each business has a specific angle it should highlight in order to reach out to the maximum number of people, in the cleverest way, such that they not only use the product or service, but they keep coming back to it, all the time.
So, what does a content agency basically do?

1. Creating strategy

Strategizing is one of the most important functions of a content agency. There are two different kinds of strategy that need to be thought about. While one is the content strategy, the second is the all important content marketing strategy. Content strategy designers or developers look into the actual crafting or creating of content that is fit for publication and is usable for the particular business and its needs. For such strategists, content is an asset of the business and they manage it. On the other hand, content marketing strategist are involved in drawing up and developing the bigger picture which the client’s organization wants to tell and reach out to the public with. This function of content marketing involves looking for the best way in which to keep the intended audience engaged and use the company’s content to lead to profitable results.

2. Elevating awareness of the brand

The most important function of a content agency is not mere production of random content, but actually dissemination of the same, in a focused and strategic way. The bigger picture, which is always the goal, is to increase the intended customers’ awareness of the brand or business. And this is done mainly through concentrating resources on crafting channels to distribute focused information, in order that the efforts lead to the company’s overall growth in the long term and solidify their position as leaders of new ideas and concepts. Given the importance of online media these days, bolstering rankings on search engines is one of the most important ways in which to do this.

3. Keeping in mind the few key buzzwords

With content of all kinds, both offline and online, getting hashed and rehashed every minute of the day, one of the crucial functions of a content agency is to focus on keeping the content of their client fresh, relevant, timely, trendy, and newsworthy, at all times. Content should never be allowed to run stale. Regular updation of content on all channels of communication is a must for any content agency. Keeping the content relevant to the news and happenings of today, maintaining its cool quotient to keep up the readers’ interest, and keeping the concept of timeliness in mind, are some of the critical aspects of any content agency work.

Planning a Web Design Strategy to Include Search Engine Marketing (SEM)

The phrase “web design strategy means a range of different things to different people, and involves more than merely “design decisions. The term seems to imply that the issue is about color, page layout and the use of Flash animations. Yes, these factors are part of the big picture, but the “bigger picture is about the overall design of your website, meaning its entire “architecture.

You need to find out how your site’s overall “information architecture affects its visibility to search engines. The truth is, specific web page elements like your navigation scheme and technologies like CSS (Cascading Style Scripts) or JavaScript can either interfere with or aid a search engine’s ability to “spider and rate your site. Sometimes an element can do both, at the same time!

The whole topic of a “site architecture or web design strategy that supports Search Engine Marketing (SEM) has really been quite poorly addressed. Many companies that do SEM consulting have less than state-of-the-art knowledge of how information architecture and design strategy affect a site’s usability and organic rankings. If your consultant, or your own research, is focusing only on search advertising, media buys and bidding processes, you are not getting the whole picture.

A top position in the Google results is useless if site visitors aren’t being converted into buyers. A successful site architecture and site design strategy will address the needs of both the search engines and your visitors/customers.

Directory setups

Generally speaking, the pages nearest the root directory are the most important pages of your site. Essentially, by placing them near the root you are telling the search engines your priorities, strengths, and focus.

One of the oldest and “wrongest SEO myths, however, is that search bots won’t “crawl farther down that a third subdirectory. This is not true now, if it ever was, because as long as related pages are linking with each other in a “spider-friendly way, the search engines will keep on searching. Many experts in the field recommend that the most important pages (up to 200, if you have that many) can be kept in the root directory. This means pages that are important to your target audience, not your consultant or IT expert.

Navigation is key

A key element of your site design is the navigation scheme. Sets of buttons are generally friendlier than pull-down menus (DHTML), but plain old hypertext links are even friendlier than those buttons. While it is true that these text links are easiest for programmers to format (a click with CSS), the site design must consider the preferences of the end users, not the site designers or owners.

The fact is, many usability tests and user focus groups reveal definite preferences among Internet users for intuitive buttons and those dynamic, pull-down menus. Even though some usability experts may not recommend these latter approaches, you really must consider how the users react to them, since it is their actions that lead to sales and rankings, not the theories of the tech squads.

File names, directories, URL’s

When queried on which URL is more memorable – or – more than 90 percent of people in an online survey reported preferring the one without the subdirectory. A surplus of “forward slashes” is a common complaint heard by site designers who take the time to check in with actual users.

Many SEM experts create extra subdirectories as a means of adding another keyword in a URL, assuming that it will help ranking. It is fairly well established that keyword-rich title tags are far more beneficial than keyword-rich URL’s. Never forget for whom you are creating those URL structures. It’s the users. URLs that are easy for users to remember are also easy for them to pass on to others.

Web page categories

Some usability professionals have broken web pages down into seven specific types, while others assert that there are 11, or an even dozen, or more. The actual number is not really that important. The knowledge to take away is that there are different types of pages that SEM-oriented web strategies must consider. Which ones you will employ depends both on your type of business and your approach. And how you will conceive, design and promote each web page will depend to a great extent on the type of page that it is.

Some web page types are home page, category/gallery page, advertising (landing) page, product page, news/media page, form page, services page, shopping cart page, search/results page and “credibility page. Each one naturally requires a different approach. It would be silly to optimize your product page the very same way you optimize some other kind of page, since optimization and design strategies differ according to many factors, not the least of which are the calls to action (CTAs) for each page type.

Layout, look and feel

Naturally, layout strategies will be as varied as the different page types, and a product page will not work according to the same principles as a news page. Of course, you also have to have an integrated and consistent overall design. When you are planning for a site, you need to focus not just on the overall effect, but all the individual ones that are put into play on each page. There must be some overarching sense to the site, while still allowing for differences at the page level.

Successful site design and web strategy entails issues of language, design, color, shape, layout, look and feel. The strategy must make sense while allowing for sufficient flexibility and creativity “along the way.” Certainly you want to improve the ability of search engines to access your keyword-rich content, but the bottom line is that you want to increase those site conversions. Keep your eyes on the prize and stay vigilant.